Business & Websites · Pulse Hatch Editorial
Website, Facebook Page—or Both?
Choose a digital presence around what your customers need, not just what is popular.
01
Start with the customer
02
A practical starting point
03
Before you choose
04
Your next step
STEP 01
Start with the customer
A social page can help people discover your business and follow updates. A website gives you a dedicated place to explain services, show your work and organise enquiries. They can work together; you do not have to buy every feature immediately.
STEP 02
A practical starting point
For a small service business, begin with a clear introduction, your service area, approved work examples and one contact channel. If customers ask the same questions repeatedly, put those answers on a simple website. Add an online shop only when you can manage products, orders and support.
STEP 03
Before you choose
List your services and customer questions. Decide who will maintain the content. Separate one-time build costs from domain, hosting and support renewals. Keep ownership of your accounts and request an explanation of any paid dependencies.
STEP 04
Your next step
Write three actions you want visitors to take: enquire, see your work or request a quote. Compare packages against those actions rather than the number of decorative effects. A website or social page alone does not guarantee sales.
Your quick-action checklist
- List your main customer questions
- Choose one primary contact channel
- Compare build and renewal costs
Practical example: turn these three actions into a short written brief before asking a provider or mentor to recommend a package.
Use this as an introductory planning guide, not a project specification or a substitute for appropriate professional or academic advice.